Creating a comprehensive content calendar involves identifying content pillars that align with brand goals and audience interests. For MahoganyBooks, the pillars include educational, inspirational, promotional, entertaining, and conversational content. Each pillar serves a distinct purpose, such as sharing knowledge, inspiring action, driving sales, engaging through fun content, or fostering dialogue.

Content is tailored to specific platforms, leveraging each one’s strengths. LinkedIn focuses on professional content, YouTube on video storytelling, Instagram on visual appeal, TikTok on short-form trends, Twitter on concise conversations, and Facebook on community building.

For each pillar, relevant content topics are developed, supported by engaging visual ideas and platform-appropriate content types like videos, carousels, stories, reels, or static posts. Copy is crafted to match the brand voice, encouraging interaction and audience engagement. Finally, content is scheduled strategically, ensuring variety and alignment with audience preferences and platform algorithms.