Hi I’m Mickey! I am a senior copywriter and strategic communications expert with a versatile skill set and a strong foundation in both creative and analytical approaches. Over the last 12 years, I’ve specialized in content creation, social media management, marketing strategy, and creative brand storytelling. My ability to quickly master new subject matter enables me to adapt my storytelling across a wide range of industries. This versatility sets me apart, allowing me to create compelling narratives that engage diverse audiences across digital platforms, including campaigns, social media, web, and broadcast. Furthermore, I’ve had the unique experience of working both in an agency environment and in-house, which has given me a well-rounded perspective. I understand the fast-paced demands of juggling multiple clients in an agency setting, as well as the deeper focus and brand alignment required when working in-house.
Drawing from my background in the performance and fine arts, sociology, psychology, and investigative journalism and I bring a scientific and evidence-based approach to my work. This foundation informs my ability to assess and analyze data, conduct thorough research, and produce insightful, impactful content. My creative process is fueled by an insatiable intellectual curiosity for culture, design, strategy, technology, and innovation.
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