Each of these personas reflects a core segment of Ray-Ban’s customer base, combining diverse motivations and shopping behaviors that align with the brand’s iconic appeal and adaptability.

We create our customer personas by combining data from various sources like web analytics, customer interviews, and existing databases. Using tools like Google Analytics, we identify patterns in online behavior and demographics, while surveys and focus groups allow us to hear directly from our customers about their goals and challenges. By analyzing social media engagement and purchase histories, we uncover trends and preferences, then segment customers into relatable groups. This holistic approach ensures our personas reflect real customers and guide our strategies to align with their needs and aspirations.