Crafted effective brand positioning guidelines that included a brand position statement. The brand position statement outlines exactly what the company does and for whom, and what makes the company different from their competitors. Internally, it helps guide the marketing and communications team as they navigate through the current trends within the marketing world.

Collaborated with stakeholders to build a brand identity, ensuring the brand’s color palette, logos, and digital assets have some sense of consistency on the company’s social pages, and are visually appealing to their audience.

Crafted language and copy articulating the brand voice, the distinct personality the company will take on in its communications.